The goal of every social media company is to figure out how to addict you. They are competing for your finite attention

'Build it, and they will come' only works in the movies. Social media is 'Build it, nurture it, engage them, and they may come and stay.'

Social media allows you to meet people you otherwise never would have met—and to avoid people you otherwise would have

Social media made us all brand managers, marketing a product called You